The Role of Volunteering in Social Innovation in a Peripheral Area. Evidence from a Case Study
Keywords:
Volunteering, Social Innovation, case study, CalabriaAbstract
This article examines how volunteering contributes to social innovation in a marginalized territory, specifically Calabria. To achieve this objective, we conduct a case study on the Castrovillari section of the Italian Red Cross (CRI), which has been actively engaged in social development projects in the Alto Tirreno Cosentino area for years. The findings highlight the crucial role of volunteer organizations in fostering social innovation in disadvantaged regions, raising social awareness, and addressing Calabria’s structural social challenges. This study contributes to exploring volunteering in a region with unique social dynamics shaped by its peripheral location, a context that has been largely overlooked in the literature. The analysis underscores the need for further investigation into the social and economic dynamics of marginalized communities in Italy and Europe. Additionally, it provides practical implications by identifying effective strategies for sustainability and social impact while recommending that policymakers enhance support for volunteer initiatives.
Downloads
References
Oeij, P. R. A., Van Der Torre, W., Vaas, F., & Dhondt, S. (2019). Understanding social innovation as an innovation process: Applying the innovation journey model. Journal of Business Research, 101, 243–254. https://doi.org/10.1016/j.jbusres.2019.04.028
Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case Study Method: A Step-by-Step Guide for Business Researchers. International Journal of Qualitative Methods, 18, 1609406919862424. https://doi.org/10.1177/1609406919862424
Afandi, M.N., Tri Anomsari, E., Setiyono, B., Novira, A., Sutiyono, W. (2024). Self-organizing volunteers as a grassroot social innovation: the contribution and barrier to empowerment and collaborative governance in stunting intervention. Development Studies Research, 11(1), 2357102.
Biggs, R., Westley, F.R., Carpenter, S.R. (2010). Navigating the back loop: Fostering social innovation and transformation in ecosystem management. Ecol. Soc, 15, 9.
Bock, B.B. (2016). Rural Marginalisation and the Role of Social Innovation; A Turn Towards Nexogenous Development and Rural Reconnection. Sociol. Rural. 56, 552–573.
Butkeviciene, E. (2009). Social innovation in rural communities: methodological framework and empirical evidence. SocialSciences/Socialiniai Mokslai. 1, 80–8.
Cajaiba-Santana, G. (2014). Social innovation: Moving the field forward. A conceptual framework. Technol. Forecast. Soc. Chang. 82, 42–51.
Caridà, A., Colurcio, M., Melia, M. (2022). Digital platform for social innovation: Insights from volunteering. Creativity and Innovation Management, 31(4), 755-771.
Cnaan, R. A., Handy, F., Wadsworth, M. (1996). Defining Who is a Volunteer: Conceptual and Empirical Considerations. Nonprofit and Voluntary Sector Quarterly 25 (3): 364–383. https://doi.org/10.1177/0899764096253006
Copus, A.K., Courtney, P., Dax, T., Meredith, D., Noguera. J., Shucksmith, M., Talbot, H. (2011). EDORA: European Development Opportunities for Rural Areas, Applied Research 2013/1/2: final Report. Luxembourg: EPSON & UHI Millennium Institute.
European Commission (2011). Empowering people, driving change: social innovation in the EU. Bureau of European Policy Advisers.
Georgios, C., & Barraí, H. (2023). Social innovation in rural governance: A comparative case study across the marginalised rural EU. Journal of Rural Studies, 99, 193-203.
Kluvánková, T., Gežik, V.; Špacek, M., Brnkaláková, S., Slee, B., Polman, N., Valero, D., Bryce, R., Alkhaled, S., Secco, L., et al. (2017). Transdisciplinary Understanding of SI in MRAs Deliverable 2.2.; Social Innovation in Marginalised Rural Areas (SIMRA); European Commission: Brussels, Belgium.
Kluvánková, T., Nijnik, M., Spacek, M., Sarkki, S. (2021). Lukesch, R.; Perlik, M.; Melnykovych, M.; Valero, D.; Brnkalakova, S. Social innovation for sustainability transformation and its diverging development paths in marginalised rural areas. Sociol. Rural.
Maestripieri, L. (2017). Does Social Innovation Reduce the Economic Marginalisation of Women? Insights from the Case of Italian Solidarity Purchasing Groups. J. Soc. Entrep. 8, 1.
Micelli, E., Ostanel, E., & Lazzarini, L. (2023). The who, the what, and the how of social innovation in inner peripheries: A systematic literature review. Cities, 140, 104454.
Mulgan, G. (2006). The process of social innovation. Innov. Technol. Gov. Glob. 1, 145–162.
Neumeier, S. (2012). Why do social innovations in rural development matter and should they be considered more seriously in rural development research? Proposal for a stronger focus on social innovations in rural development research. Sociol. Rural. 52, 48–69.
Neumeier, S. (2016). Social innovation in rural development: Identifying the key factors of success. Geogr. J. 183, 34–46.
Nikula, J., Kopoteva, I., Niska, M., Butkeviciene, E., Granberg, L. (2011) Social innovation and social partnerships in Finland, Russia and Lithuania.
Nunn, M. (2000). Building the Bridge from Episodic Volunteerism to Social Capital. The Fletcher Forum of World Affairs, 24(2), 115–127. http://www.jstor.org/stable/45289119
Portes, A., 1998. Social capital: its origins and applications in modern sociology. Annual Review of Sociology 22, 1–24.
Price, M., Miller, D., McKeen, M., Slee, B., Nijnik, M. (2017). Categorisation of Marginalised Rural Areas (MRAs) Deliverable 3.1.; Social Innovation in Marginalised Rural Areas Project (SIMRA); European Commission: Brussels, Belgium. p. 57.
Putnam, R. (1993). Making Democracy Work: Civic Traditions in Modern Italy. Princeton University Press, Princeton.
Ravazzoli, E., Dalla Torre, C., Streifeneder, T. (2019). Transforming the role of women farmers and of refugees: Two Italian experiences of social innovation in mountain areas. J. Alp. Res. 107, 2.
Ravazzoli, E., Valero, D.E. (2021). Social Innovation: An Instrument to Achieve the Sustainable Development of Communities. In Sustainable Cities and Communities. Encyclopedia of the UN Sustainable Development Goals; Leal Filho, W., Azul, A., Brandli, L., Özuyar, P., Wall, T., Eds.; Springer: Cham, Switzerland.
Shortall, S. (2008). Are rural development programmes socially inclusive? Social inclusion, civic engagement, participation, and social capital: Exploring the differences. Journal of Rural Studies, 24(4), 450-457.
Van den Broeck, P.; Mehmood, A.; Paidakaki, A.; Parra, C. Social Innovation as Political Transformation. Thoughts for a Better World; Edward Elgar Publishing: Cheltenham, UK, 2019.
Vercher, N., Barlagne, C., Hewitt, R., Nijnik, M., Esparcia, J. (2021). Whose Narrative is it Anyway? Narratives of Social Innovation in Rural Areas—A Comparative Analysis of Community-Led Initiatives in Scotland and Spain. Sociol. Rural. 2021, 61, 163–189.
Westley, F., Antadze, N., Riddell, D. J., Robinson, K., Geobey, S. (2014). Five configurations for scaling up social innovation: Case examples of nonprofit organizations from Canada. The Journal of Applied Behavioral Science, 50(3), 234-260.
Wiesinger, G. (2009). The importance of social capital in rural development, networking and decision-making in rural areas. J. Alp. Res. 94–95.
Wilson, J. (2000). Volunteering. Annual review of sociology, 26(1), 215-240.
Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case Study Method: A Step-by-Step Guide for Business Researchers. International Journal of Qualitative Methods, 18. https://doi.org/10.1177/1609406919862424
Downloads
Published
Issue
Section
License
Copyright (c) 2025 European journal of volunteering and community-based projects

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.